In 2025, the number of urban dogs and cats in China reached approximately 126 million, and the pet consumption market size hit 312.6 billion RMB. Market growth is no longer driven by a sharp rise in pet ownership, but by rising per-pet spending. Pet healthcare is the second largest rigid-demand segment, only after pet food.
Pet owners are mainly post-90s and post-00s, accounting for over 60%. They are willing to invest in pet medical treatment, surgery and professional education.
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